And how iMIS can help.
Managing expired members is an important aspect of membership management for any association. Managing expired members, either monthly or yearly depending on your billing set up, you are encouraging membership retention and promoting data accuracy for analysis.
It is much easier and less costly to retain existing members than to recruit new ones. By managing expired members, associations can identify those who have lapsed and reach out to them to encourage them to renew their membership.
Data analysis is an important part of strategic planning for associations. By managing expired members, associations can gain insights into trends and patterns in their membership, which can help them identify areas where they need to improve or grow. Analyzing membership retention rates and identifying reasons for member attrition can help associations address issues and implement strategies to improve member retention. Understanding why members leave can guide efforts to enhance member satisfaction and loyalty.
In short, managing expired members is good for your bottom line. Here are some steps you can take to effectively manage expired members and how iMIS can help:
Review Your Membership Policies
Review your membership policies to ensure that they are clear and consistent. Make sure that members are aware of the expiration date and renewal process. If you’re in EMS consider offering a promotion code discount for renewing in advance as an incentive to keep members current.
Communicate with Expired Members
Once a member’s membership has expired, communicate with them to encourage them to renew. Let them know the benefits of renewing their membership and how it can help support your organization’s mission. Set up a series of automated emails to take care of these communications.
Follow Up with Lapsed Members
For members who do not renew after multiple reminders, consider following up with them to understand why they did not renew. This can help identify areas where your organization can improve its membership offerings or communication. Form Builder is a great tool to build a survey to collect responses from lapsed members.
Update Expired Member Records
Finally, update member records to reflect expiration. This will help keep your database clean and up-to-date and prevent members from receiving benefits and communications they are no longer eligible for. To help you update expired member records, iMIS has a native tool to available in 2017 and EMS versions, aptly named Manage Expired Members, that will modify in bulk the status and/or customer type of members past a user-defined date.
Managing expired members is an important aspect of membership management. By reviewing your membership policies, communicating with expired members, setting up a grace period, following up with lapsed members, and updating member records in the database, you can effectively manage expired members and ensure that your membership program is running smoothly. Overall, managing expired members is an important part of membership management for associations, and can help them ensure financial stability, retain members, improve communication, and make better data-driven decisions.
To learn more about developing a process to manage expired members for your organization contact us to schedule a free consultation!
