CASE STUDY
NAELA Website Revitalization
"Our creative task was to demonstrate the collective expertise of the membership and offer rich content on topics related to elder and special needs law."
“We needed a website refresh to help our more than 4,000 members quickly navigate to relevant information while still building trust with consumers looking for lawyers with elder law or special needs law expertise. John Consulting was able to help us find a happy middle ground. The effort included a thorough business review of the usability of the site, improvements to how it worked and its visual presentation. We incorporated insights from our Board of Directors, members, and website users. When the final effort was revealed at our May Board of Directors meeting, I was met with a round of applause. This group isn't easy to please, and they were overjoyed to have a new site that represents the professionalism they bring to their work every day.”
C. Grace Whiting, JD
Chief Executive Officer (CEO)
National Academy of Elder Law Attorneys
Brand and Creative
Our creative strategy focused on the notion of advocacy. NAELA attorneys are highly credentialed, experienced attorneys with integrity who serve a particularly vulnerable clientele, the elderly and the disabled. Our creative task was to demonstrate the collective expertise of the membership and offer rich content on topics related to elder and special needs law. Some of the new and updated site features include prominent placement for NAELA News and Journal, webinars and events, community message boards and a member directory. The site gives prominent placement to NAELA’s nine business areas and 11 core topics.
With all of our strategic, technical and creative priorities in mind we embarked on a design engagement, updating our client’s brand colors, fonts, photography and illustrations along the way. Our efforts resulted in a modern and elegant aesthetic which preserves the feeling of leadership NAELA is known for in the elder law and special needs community.
Services
- Brand Strategy
- Information Architecture
- Mobile Designs
- Search Engine Optimization
- Designed Content
- Graphic Design
- 4 Design reviews
- Figma Delivery
- Standard RiSE Template
- Advanced Designed Elements
RiSE Implementation
Advanced Design
Sticky Navigation - Notice on scroll the “sticky navigation bar” which is on trend these days. Incorporating some basic jQuery in the website template dynamically adds CSS classes to page components to make this happen.
Designed Menu with Content - The designed mega menu contains a link to every key topic home page. This is achieved by adding a content area to the website and attaching it to the menu with simple jQuery on page load.
Advertiser Friendly – Special attention was paid to professional advertisement delivery. Design features include ad image aspect ratio image enforcement so no cropping, advertising header included and dual advertising boxes for each placement to make ads mobile friendly.
Designed Content - Over 12 distinct designed pages each with many designed content components were constructed with new bootstrap 5 HTML & CSS. Taking the time to create reusable design HTML content adds a much richer user experience as you can see on these pages: Who We Are, Strategic Plan, and Resources
Integrated Topics – Including extending product definition to including topics using stand-alone panels and mapping those to corresponding tags. The results include tagged lists of content and store products all matching on their related topic.
Mobile Friendly – As part of the design process, extra mobile screens were delivered ensuring a rich & functional mobile experience.
Services
- Sticky Navigation
- Mega Menu with Content
- Advertising Optimized for Mobile
- FUSE Search Integration
- ISG Radius Search
- Designed Store
- Reusable Designed Content
- Designed Tagged Lists
- Multiple Designed IQAs
- Special Dynamic CSS
The Law Library
Together we partnered with FUSE Search (https://www.fusesearch.com/) to create the NAELA Law Library as a key feature of this new website roll out. Using state of the art external search collection technology, NAELA indexed for search extensive data from iMIS including events, products, committees, members and more. This iMIS data was mapped and integrated with their selected website content in RiSE as well as their Higher Logic Community website and marketing platform.
Find a Lawyer
NAELA’s Find a Lawyer has always been an important public service for the elderly and disabled and a very important member benefit. This care and focus over the years has elevated it to a top 10 “Find a Lawyer” keyword ranking. This search uses standard IQA with the ISG Radius Search product.
Designed Store
The NAELA Store is a highly designed IQA-Driven Intgerface in the RiSE Platform that uses out of the box panels to extend their product data and uses IQA for a highly designed & dynamic output.
Extending Product & Event Data - Extending the data set using EMS standalone Panels we were able to integrate their 11 key topics and categories into the product search filtering. We also added the data source to allow for the designation of featured products.
Designed IQAs - We implemented this solution using out of the box IQAs in a highly styled output. Using the available iMIS EMS technology to transform their store into precisely what they wished for is digital transformation in action.
