The Power of Event Pricing Groups for Associations
In the dynamic landscape of event management, associations are constantly seeking innovative strategies to deliver outstanding experiences for their members and attendees. A key element of success lies in pricing strategies that strike a delicate balance between affordability, inclusivity, and revenue generation. This is where event pricing groups emerge as a powerful tool, enabling associations to tailor their offerings to diverse segments of their audience based on their preferences, needs, and budget considerations. By segmenting their audience into distinct groups, associations can design pricing structures that cater to a range of attendees, maximizing both satisfaction and revenue.
Exciting iMIS Pricing Group Updates
If you’re already acquainted with the art of event management within iMIS, you’ve likely encountered a familiar predicament—a labyrinth of pricing groups, names, and configurations that can leave you feeling lost. Perhaps you’ve diligently created multiple pricing groups, only to face the frustration of forgetting which groups encompassed specific roles, member types, or other crucial criteria. And let’s not forget the exasperation of creating a group, only to find certain members mysteriously absent from the intended pricing structure. So you continue to add more groups to your ever growing pricing group list as they could not be changed or deleted once created.
But fear not! In the April 2023 iMIS release (20.3.149), we have been gifted with tools to solve these problems. You are now able to review, edit and delete pricing groups! ASI has added a navigation item under Commerce where you can review where each group is being used, see when it was created and updated, edit the name and group type and even update the groups and roles included in the pricing group.
Managing Pricing Groups
The newly added navigation item under the Commerce module, Pricing groups, allows staff users to review, edit and delete pricing groups allowing you to verify every attendee is seamlessly enrolled in the correct pricing group. Check out the new navigation item for yourself and get ready to unlock the dynamic prowess of event pricing groups and revolutionize your iMIS event setup. It’s time to say goodbye to confusion and embrace a future of effortless pricing group management.
Why Use Pricing Groups
By understanding the potential of event pricing groups, associations can strategically position themselves as providers of tailored and value-driven experiences. Striking the perfect balance between affordability and premium offerings, associations can attract a broader audience, retain members, and create an environment conducive to fostering meaningful connections.
Below are some use cases for pricing groups:
1. Membership Levels: Associations that have different levels of membership can use event pricing groups to offer exclusive pricing options based on those levels of membership providing added benefits and incentives for higher-tier members.
2. Access Levels: Events may have different access levels or tiers. Pricing groups can be utilized to set up pricing options corresponding to these access levels, allowing attendees to choose the experience that aligns with their preferences and budgets.
3. Discounts: Students or other specified groups can be given discounts or comped registration making attendance more accessible and inclusive.
4. Attract new members: Pricing groups can be used to as an inventive to encourage people to join as a new member. Associations could offer member-exclusive events. Likewise, discounted event registration rates exclusively for non-members who join provides a compelling incentive for potential members to join. By creating pricing groups that make it a more affordable option to join and register for the event at the same time compared to registering as a non-member.
5. Membership Renewals: Pricing groups can be created to auto-assign members, with expiring memberships before the event, to only be applicable for choosing the non-member pricing. This gives members the reminder and incentive to renew their membership before/while registering to receive the member pricing.
These are just a few examples of how associations can use event pricing groups to promote membership benefits, create a sense of value, and attract new members.
To learn more about setting up event pricing groups in iMIS for event functions click here..
If you would like assistance with configuring pricing groups or event setup, feel free to contact us for a free consultation.
