Digital marketing services are essential for any business looking to grow and gain recognition in today’s digital age.
Why is SEO Important?
Search Engine Optimization (SEO) is an important part of any digital marketing strategy. It’s vital to ensure your website is visible in online searches and that your targeted audiences are finding your business amongst your competition. Ultimately, a good SEO strategy will increase website visibility leading to more organic traffic, higher conversion rates, and ROI.
Analyze How You Fit In Your Community
Our initial SEO consultation involves research, audit, implementation recommendations and a final review. We use the enterprise version of a powerful SEO software to conduct analysis in four major areas for your business website as well as up to 3 competitors and 3 industry authority websites. It is very helpful to compare and contrast results from multiple organizations in your community to reveal your organizations digital SWOT (Strength Weaknesses Opportunities and Threats).
Four Areas of Research
We conduct research in 4 main areas including: 1) Keyword search rankings, 2) On-page research measuring the effectiveness of your website, 3) Off-page research to see how well you are achieving link-backs, mentions and social media presence and 4) Technical research which measures minor to severe technical issues with your website. Comparing and contrasting results from your organization and several other websites in your community provides valuable insights on your final SWOT analysis.
The Three Parts of Analysis
The final deliverable is segmented into 3 main components with the first part listing key high level findings in each research area with key recommendations. Part 1 is meant for the busy Executive Director or CEO who can get the information they need quickly. The second part goes a bit deeper into the analysis results describing specifics of the findings which is more useful for the marketing or communications leadership. The third part of our documentation consists of references to original data files and the raw data itself.
On-Going Analysis Program
Follow up monthly or quarterly analysis is conducted with the system automatically comparing and contrasting changes in previous SEO data runs making subsequent analysis both valuable and cost effective.
For more information about our SEO program specifically tailored to the iMIS Community, please contact us for a free consultation.
