Reminder: Upgrade to Google Analytics 4 By Friday!

John Consulting > Industry Insights > Summer 2023 > Reminder: Upgrade to Google Analytics 4 By Friday!
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Google is discontinuing support for Universal Google Analytics on Saturday July 1st.

Google has announced that it will retire Universal Analytics in October 2022. Beginning in March 2023, Google created a new GA4 property for each Universal Analytics customer. Effective this Saturday July 1st, 2023, customers still using Universal Analytics will stop receiving website traffic information from Google. It is critical to make this switch before then to keep your website traffic information from Google uninterrupted.


Google has committed to maintain prior Universal Analytics data available for download for 6 months and recommends customers download this data to preserver it beyond 2023. For more information about his change, please visit Google’s support article.

Summer 2023
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About the Author

Joseph John

Joseph John

Joseph “Joe” John is the founder and CEO of John Consulting, a nonprofit technology and strategy firm helping member- and donor-driven organizations modernize their systems, strengthen engagement, and achieve sustainable growth.

With more than two decades of nonprofit and iMIS experience, Joe is recognized not only for his technical expertise, but also for his servant leadership approach. He has intentionally built a firm where emerging Gen Z professionals are mentored, trusted, and given meaningful opportunities to contribute their ideas, perspectives, and digital insight.

Joe believes the future of the nonprofit sector depends on developing the next generation of leaders while listening to the generation nonprofits must increasingly attract, engage, and serve. By combining experienced leadership with fresh thinking, he is helping both his team and his clients prepare for what comes next.

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