Google is discontinuing support for Universal Google Analytics on Saturday July 1st.
Google has announced that it will retire Universal Analytics in October 2022. Beginning in March 2023, Google created a new GA4 property for each Universal Analytics customer. Effective this Saturday July 1st, 2023, customers still using Universal Analytics will stop receiving website traffic information from Google. It is critical to make this switch before then to keep your website traffic information from Google uninterrupted.
Google has committed to maintain prior Universal Analytics data available for download for 6 months and recommends customers download this data to preserver it beyond 2023. For more information about his change, please visit Google’s support article.
