Unlock powerful insight into how members, visitors, and sponsors interact with your website
Improve engagement, strengthen member value, and drive more effective digital advertising and non-dues revenue with Click Tracker. With precise tracking, multi-domain support, user specific analytics, and optimized ad placement, Click Tracker turns your website into an insight engine that helps you make smarter decisions, deliver better experiences, and maximize revenue opportunities.
Imagine having a complete view of every click on your websites — whether users are logged in or browsing anonymously. Click Tracker for iMIS does just that, and much more. Here’s a peek at what it brings to the table:
Key Features
Track Every Click, Everywhere: Capture all website interactions, authenticated or not, recorded in iMIS for easy access with IQA, Report Writer and dashboards.
Know Your Users: When users log in, their iMIS ID is recorded for each click. Clicks made prior to creating an account are retroactively updated with their iMIS ID so you know their journey to membership.
Powerful Dashboards & Reports: The staff dashboard summarizes click engagement across all websites. The website dashboard shows click engagement by website. The advertiser dashboard displays engagement for specific advertisers and members.
Empower Advertisers: Identify advertisers for ad placements to record their iMIS ID for each click. Now you know who clicked who's ad placement. Offer advertisers their own self-service portal to view real-time click data. You control what data to share, tailoring it to each advertiser’s needs and package level.
Pinpoint Locations: Turn on location tracking and record approximate addresses for clicks with included reverse GEO coding, adding valuable geographic context.
Stunning Ad Displays: Enhance your iMIS Slideshow iPart with predefined aspect ratios ensuring ad placements look sharp on any device.
Multi-Domain Flexibility: Track accurately across multiple domains, ideal for organizations with complex website setups.
Track Web Analytics: Collect detailed data like URLs, browser info, and time zones—think Google Analytics, but built for iMIS. Staff and advertisers get tailored dashboards to monitor performance.
Benefits & Outcomes
- Increase non-dues revenue by proving ad performance to sponsors with real, trackable engagement data.
- Strengthen member value with live click engagement data in real time.
- Understand what is driving engagement by tracking all clicks on all websites.
- Powerful visualizations with advanced dashboards and speific user data right on their iMIS profile.
- Optimized ad displays with optimized, professional ad display across all devices.
- Make confident, data-backed decisions about marketing, communication, and digital strategy.
- Track both members and anonymous visitors for a complete understanding of your audience journeys.
- Track clicks across multiple sites with multiple domain support.
- Equip staff with clear insights with powerful click enagement dashboards and reports.
- Extend to your needs using standard iMIS tools.
Why You’ll Love It
Click Tracker for iMIS isn’t just about collecting data—it’s about turning clicks into actionable insights. There are many use cases. Advertisers can see how their campaigns are performing, members can see who is clicking their directory listing, and your staff can monitor compliance. Early users are already raving: “With Click Tracker I can bring Google Analytics into my iMIS Dashboards, and I know exactly who is engaging on my RiSE website, as do my advertisers!” says Ann Watkins, Vice President, Services & Technology at National Academy of Elder Law Attorneys..
“We built Click Tracker for iMIS to help our clients measure precise website engagement.” says Jenna Campbell, Consulting Director at John Consulting. “Click Tracker fills the need to measure cross platform web engagement and provide real-time metrics to stakeholders.”
Ready to Get Started?
Click Tracker for iMIS is available now, and we can’t wait for you to experience it! Schedule a demo to see how it can work for your organization.
Stay tuned for more updates from John Consulting...
As we continue to bring you tools to make your iMIS experience even better. Let’s track smarter, together!
